Nowadays, all businesses should have a website to advertise and sell their products and services to an online customer base. However, creating a professional website isn’t enough to thrive.
Whether you’re a big corporation or just a blogger, you have the responsibility to continuously update your website according to the latest trends and technical updates. Experts say that most sites should follow the direction of being redesigned or refreshed every two years.
Many business owners make a big mistake by thinking that updating their website means refreshing their product list. That’s not the case, as more and more new elements affect your site’s speed and potential. Updating your website’s design and creating quality content will help your business’ appear at the top of Google search results and convert customers.
Let’s explore three reasons why you should update your website regularly.
First impressions always matter, and the appearance of your website reflects how you do business. Website updates are necessary to remain responsive and mobile-friendly. Whether your clients are using a computer or smartphone, they should be able to navigate it easily.
Also, if your website has a lot of useful content, your clients will see you as a reliable source of information. Look like an expert by creating new content, removing all out-of-date content, and structuring your website, so it’s easy to find useful information.
Follow Design Trends
Website design not only includes color themes and shapes but following global preferences as well. Currently, people prefer a cleaner look and more straightforward content. So, you must keep up with these trends and apply them to your website as appropriate.
Search Engine Optimization
Keep in mind that Google’s search engine algorithms change all the time, and this can affect your website’s ranking in search results. For this reason, it’s essential to maintain plugin updates as well as adequate website security, especially if you want to rank higher than your competitors.
User experience and content play a huge role in SEO. You have approximately 2 to 4 seconds to catch your customer’s attention when they visit your website, so make sure your user experience is working on converting the leads you’re targeting.
You also have to engage with consumers by writing great content, which means using interactive graphics and catchy headlines and consistently adding new and useful content to your blog. If you don’t have one? Consider starting one as it serves as a great way to update your site and maintain SEO relevancy. Additionally, always provide complete and useful information about your products and services.
Measuring your website’s effectiveness is essential. To learn more about your traffic growth, visitor engagement, click-through-rate, and much more, analyze your site in Google Analytics. Which pages are getting the most visits? How soon are people leaving your site? Are they buying? These questions will lead you to a good redesign plan.
Here’s a list of actions that can help with effectiveness, depending on what you need to work on:
- Use precise call-to-action phrases.
- Have an intuitive navigation menu.
- Optimize subject lines.
- Offer valuable content.
Ready to Update your Website Design?
Keep your website in top shape with the help of Financbase. We’ve developed a WebCare Maintenance tool, where we provide regular updates and maintenance to your site, so you don’t have to worry about it.