Search engine optimization (SEO) focuses on people and search engines simultaneously. It’s a great way to increase a website’s quality by making it user-friendly and faster to navigate. Try understanding what people are searching for online, answering their questions correctly, and showing them the content they wish to consume.
If you have a website, blog, or online store, SEO can boost your business’s growth. Here are three things you can do by yourself and four experts’ suggestions you could take advantage of:
1.Search For New Keywords
Keywords are the core of SEO practices, and knowing how to identify and target the right ones is key to a strong marketing program. Google Keyword Planner is the go-to keyword research tool since it’s free, and businesses can access it if they have an active Google Ads campaign.
When doing keyword research, think about how users might look for your products and services, and don’t limit yourself to words because short phrases are also important. Don’t assume that you know what consumers want; research and then determine which keywords to target,
2.Build Your Social Media Network
Social media enables you to connect with your audience and increases the exposure of your content. Social share icons should accompany every article on your site, which allows you to earn inbound links and improve your ranking signals.
3.Understand Your Online Competitor
Once you determine your targeted keywords, identify your online competitors. Keep in mind that they don’t necessarily sell your exact products and services, and they can still use your keywords. So, type your keywords into Google and see which sites show up, and ask yourself the following questions:
- What are they doing well in organic search?
- How do they structure their content?
- Are they using a content theme?
- How do they include their targeted keywords?
- How do they engage with users?
1.Create Unique & Innovative Content
Creating content isn’t enough to boost your site’s SEO; it has to be unique, creative, and target your audience. It’s one of the most influential factors in search engine rankings. Divide your content into subsections, with headlines and subheadlines for better performance.
That helps Google process and understand the intent of your content and makes it more valuable to readers. Plus, you have to use a natural language and d writing style, and
repeat your keyword word or phrase several times throughout the content – at least three times.
2.Optimize your Site
There are several ways to optimize your site. You can make it faster by reducing image sizes, adding a caching plugin, switching hosting providers, and deleting unnecessary plugins. It’s also essential to create a site attractive for mobile users because everyone searches through mobile devices.
3.Understand Google Analytics
Before optimizing your business’ site, you have to know which things should or shouldn’t be changed. In this case, you need a basic understanding of Google Analytics to know which pages aren’t performing well.
4.Build Link equity
SEO allows search engine crawlers to understand your site better and accomplish higher rankings in organic results. To achieve this, you need to build a high-quality and relevant site. It’s recommended to link together the relevant pages of your site and create content that invites people to share it externally. And, remove any bad links from low-authority sources and include your social media icons within your content.
Looking for SEO Professional Services?
In today’s competitive market, SEO is more important than ever. With Financbase, you have the opportunity of increasing both the quality and quantity of website traffic and brand exposure through non-paid search results. Get in touch with us today and boost your site’s SEO with digital marketing professionals’ guidance.