Regardless of the type of business you own or the industry you are in, email marketing has proven time and time again to build relationships with any audience. You require customers that don’t just buy from you once but keep coming back for more!
One of the most effective ways to influence your potential consumers and direct them toward your conversion goal is by building a powerful email funnel. Sometimes customers lose their interest or get lost in the process. With an effective sales funnel, you will increase your conversion rates and revenue and convert prospects into sales.
What Is an Email Marketing Funnel?
An email funnel represents how a subscriber goes from a prospective lead to a customer through educational and promotional email communication. The set of steps a visitor needs to go through to become a customer and what an email should contain:
- Awareness
- Consideration
- Conversion/Purchase
- Retention
Think about when you buy a product online. First, you look for options in Google, visit some websites, search for the product you’re interested in and add it to your cart. Finally, after comparing, you purchase the one you liked the most.
The Importance of an Email Marketing Funnel
Every email funnel has the same main goal; to move potential customers from the funnel’s top to the end of it. It allows marketers to deliver personalized communications at the right moment and time.
An email marketing funnel helps to nurture a relationship between your business and an email subscriber. It educates users on the benefits of your products and services and convinces potential buyers to make a purchase.
How to Build Your Email Funnel Efficiently
A proper email marketing funnel will ensure consistent results, and depending on what stage the customers are in, the strategy changes. Let’s explore them.
First stage: Awareness
Awareness is the first step at the top of your email funnel, and the best method to capture leads is by offering free value. It could be a free download, educational resources, giveaway, or any other creative ideas. Don’t start selling from the beginning and, instead, offer a valuable product they cannot reject.
Second stage: Consideration
Once interested, your subscribers will start learning about your business and what you have to offer. The goal is to work with your leads and recommend personalized solutions for every client. You need to position yourself as a leader and introduce yourself through emails.
Third stage: Conversion
Make sure to send your customers useful and relevant email content to make their experience better. Share existing customer reviews, benefits, and go for the sales copy. Also, link to your FAQ page and social media profiles.
Make It Easier with Active Campaign
Building your email marketing funnel isn’t an easy task. But, you can make it happen by using a marketing automation tool like ActiveCampaign. Sending the right email to the right people at the right time is possible with Financbase.
