Wondering how to boost your SEO strategy? In particular, Google My Business, business listings are essential to improve your search results ranking.
When people search for businesses and places near their location, many options appear across Maps and Search. Therefore, you have to make sure your business shows up, primarily if you operate on a regional level.
Let’s explore business listings’ benefits and how they can help your business grow.
Business Listings’ Benefits
Ensures Quality Links
Local listings add another link to your site, so they’ll help your business move upward in the search results pages. Besides, having multiple links going to your site from numerous local listings provides quality links, since search engines tend to give more credit to these types of links.
Increases Customer Engagement!
Customers will have the opportunity to review your company and its products and services. You can interact with them by managing and responding to both positive and negative reviews. Keep in mind that high-quality, positive reviews will improve your business’ visibility and increase the likelihood that someone else will make a purchase.
Get Started with Business’ Listings
To start a business listing, create an account on the most popular and effective directories: Google, Facebook, Yahoo, Bing, Yelp, etc. Besides, include your information in local directories that serve companies in your area.
On Google My Business, the platform will require detailed information about your company. Once verified, you’ll have data on impressions, clicks, and subscribers your listing gained over a period of time.
How to Successfully Fill Out a Listing
When filling out your listing and claiming your business name, make sure to follow these guidelines.
- Choose the most accurate category
- Provide as much data as you can
- Verify your phone number
- Check your opening times
- Review your photos and make new ones, if necessary
Keep your business’ data up to date all the time. If your phone number changed or your company is closed during holidays, update your listing’s information to let your customers know.
Optimize your Website for Mobile Devices
When doing a local SEO strategy, optimizing your website for mobile devices is a must because more than 58% of site visitors use their mobile phones. Besides, when potential buyers search for products and services near them, Google uses their phone’s GPS to show local results.
Here are some tips to optimize your website.
Test How Mobile Responsive Your Site Is
Before taking any action, review how your site is already performing. You could use Google’s Mobile-Friendly Tool, which will give you useful information on what improvements are needed.
Speed Up Your Site
Your site’s speed has a significant impact on conversion and bounce rates, so it’s essential to improve your site’s loading time. It shouldn’t take longer than three seconds to load your site. Test it with the following Google Tool.
Make It Easy to Navigate
Mobile devices are smaller, so use a responsive website theme and customize your mobile version. Customers should also perform common tasks, such as contacting or making a purchase, quickly on the mobile version.
Boost Your SEO with Listing Builder
Local SEO is more important than ever, but it changes all the time. Google introduces new features rapidly and frequently; you’re not able to foresee them. For this reason, Financbase developed Listing Builder, a tool that can establish accurate business information on different platforms and understand how your business is performing in Search and Maps.
Learn more about Listing Builder and boost your SEO strategy today.
