When doing online marketing, there are a lot of strategies you can pursue. Every business is always looking to reach more customers and maximize its growth, so you should explore as many of the top marketing methods as you can to find the best ones for you.
Email newsletters are a great way to reach your customers directly and generate more leads and sales. They have recently become incredibly common, and this is because they’re easy to create and instrumental.
Discover how newsletters can benefit your business and how to start creating and launching email campaigns.
Why Email Newsletters’ Benefit Are Important
Newsletters aren’t just news. They’re a simple way to communicate a message to your customers and potential buyers through email. Commonly, they’re used to promote a new product, invite people to an event, offer a particular discount or reward, provide useful information, and much more.
You may be thinking that social media is the best option to reach your audience. However, its engagement rate is incredibly low. Moreover, social media platforms have an algorithm that boosts popular posts, so you’ll only reach a segment of your potential audience.
Email Newsletters Statistics
Oberlo, a recognized dropshipping company, performed research about email marketing, and they found that:
- The average open rate for a welcome email is 82%.
- The average expected ROI for every $1 you spend is $42.
- 49% of customers would like to receive promotional emails from their favorite brands.
- 44% of email subscribers made at least one purchase based on a promotional email they received.
How to Start an Email Newsletter
Establish your Newsletter’s Goals
When starting any project, establishing goals is critical to measure success. In your particular case, do you want to increase sales and appointments, or do you want to drive more people to your blog site? Determine your goals first and base them on your business’ needs and projections.
Choose an Email Marketing Platform
You could start a newsletter without a marketing platform. However, it’s a tedious way to do it since you have to gather email addresses by hand, create a database, and then send emails via Gmail or Outlook.
Instead, choose a platform that provides email marketing automation and manages your email accounts from a single site. Besides, some CRM tools find out what’s working and what’s not, so you’ll be able to find new business opportunities.
Determine the Frequency
Suppose you’re using a Customer Experience Automation Platform. In that case, you’ll have access to different features and tools where you can create as many newsletters campaigns as you wish and target each contact’s interests.
Additionally, take advantage of the data these platforms provide to determine each campaign frequency. Keep in mind that the best day to send email newsletters is Tuesday and the second best is Thursday.
Create Innovative Content
Innovative and original content is essential to catch your customer’s attention. Surprisingly, content often performs better than promotions and sales. You could email infographics, a survey or a poll, updates about your products, a top ten list, and much more.
Additionally, always include a clear call-to-action to redirect your audience on what to do next. Here are some tips for creating great CTAs:
- Be direct and concise.
- User verbs and action words.
- Show the benefit.
Scale Your Business Today
Email marketing is changing the way we do business, and developing a robust digital marketing strategy, you should include newsletters in it. ActiveCampaign provides email marketing automation services and the CRM tools you need to create successful business newsletters.
ActiveCampaign has helped over 100,000 businesses across the world by creating personalized email campaigns for targeted audiences. Besides, you’ll have access to a complete CRM platform that allows you to follow up on all of your business’ updates.