Social media is a cost-effective way to target potential customers since 55% of all internet users are on one of these platforms. However, many businesses experience a common issue; they don’t know how to generate leads and only focus on superficial numbers like likes or followers.
Let’s explore effective strategies to enhance your business with social media and how to focus on metrics that truly matter.
Lead Generation & Lead Nurturing
A lead is a prospect or potential customer who expressed their interest by sharing contact information, e.g., phone numbers or email addresses. With this data, businesses can easily target their audience and learn more about their needs and preferences.
On social media, you could perform two types of marketing: organic or paid.
- Organic posts are images and content created by you and shared on your page.
- Paid ads are advertisements that you pay to appear to a broader audience, even if they don’t follow your page.
You can also promote content through groups or communities, especially on Facebook Groups.
Having a lead without nurturing is an ineffective way to do marketing. Nurturing means developing and reinforcing relationships with potential buyers at every stage of the sales funnel. Use polls, create videos, and personalize content for everyone, depending on whether they are just learning about you or looking to buy.
Here are some strategies to start generating leads on social platforms.
Host Live Streaming Events
Hangouts, live videos, and webinars are a great way to generate leads. When conducting a live event, the attendees can register in advance, so a lot of data is collected. Plus, during COVID-19, social platforms are entertaining users more than ever.
Businesses can take advantage of this by performing new product demonstrations, Q&A sessions, live challenges, real-time customer support, brand vlogging, etc. Additionally, you can direct viewers to a specific landing page.
Create Gated Content
Gated content is content that requires users to fill out a form before they can access it. Usually, people don’t like to give away their personal information. So, using a lead capture form to collect data before unveiling content can be fruitful. Just make sure the webform is quick and straightforward to fill out. It would be best if you didn’t spam people by sending many emails.
Some examples of useful content are webinars, videos, infographics, or e-books. Keep in mind that choosing the right content depends on your target audience, industry, and market.
Use Geo-Target Search in Ads
Commonly, social platform ads like Facebook Ads have the option to use location-based targeting, allowing business owners to show their ads on a specific location or a set of sites. It’s an advantageous technique to stay on-budget and not waste impressions or clicks.
When you target your audience based on location, you can find customers closer to your physical business and may want to buy in person, even if they don’t purchase online.
Scale Your Business Today
Generating leads through social media platforms isn’t a one-day process: it takes time and effort. You have to experiment and try new ways to promote your content and engage with your customers.
If you’re getting few or even zero leads, try out Financbase’s WebSocial Pro tool. It allows you to manage your platforms and engage with potential customers at every sales funnel stage. Use it to publish and schedule all your posts, follow up with customers, and discover new leads.
