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Types of Facebook Ads and When To Use Them

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Facebook is the world’s largest social media network, and it’s an excellent platform to reach those potential customers that want to hear and learn about your business.

Nowadays, Facebook ads are essential to any digital marketing strategy because they have proven to be one of the most cost-effective ways to market any brand. Professional advertisers are taking advantage of this by connecting with new audiences and retargeting previous site visitors.

Let’s explore the different ad options Facebook offers and learn which one is the best for your business.

Video Ads

Videos are great to create engagement with customers because it auto-plays when users scroll down their home page. Plus, there’s no need to develop filmed video footage. You could create GIF graphics or other animations to capture the users’ attention.

This type of ad is well-known for the positive results it drives. Videos increase brand association by 139%, and 90% of people say videos help them make purchase decisions. Always aim to build a strong connection between your business and your potential clients.

Image Ads

Image ads are one of the most common Facebook ad formats, and they’re a great way to showcase your product and services pictures. Besides, you can include a call-to-action and a link to a landing page or blog post.

Using this format, you should use high-resolution images – there isn’t a maximum – and avoid too much image text. Also, create original and innovative images that effectively communicate your message because you have less than 2 seconds to catch the users’ attention.

Carousel Ads

Carousel Ads are beneficial for e-commerce businesses looking to promote various products and their benefits. They allow you to incorporate more visuals than other ad formats, and each card serves as its advertisement.

You can showcase up to ten various products or ten different features of the same product. It’s your choice, and you can create individual links and CTAs for every card.

Collection Ads

Collection ads enable you to display multiple products you sell on your website, making it easier for users to discover and purchase them. When creating this ad format, you’ll pair it with your business catalog, and Facebook automatically updates it and only shows in-stock products.

Try using more than 50 products to help users find more details about your products and services, increasing the purchase probability.

Take Your Business to the Next Level

Get your message in front of users that matter and drive more traffic to your website by creating a Facebook ads campaign. Each ad format has different specifications, uses, and best practices. So, make sure to work with professionals like Financbase to achieve the results you want.


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