Business’ listings are a great way to help potential customers find you quickly and easily, and Google My Business (GMB) is the most critical listing on the web. Google developed GMB to support businesses and organizations in managing their online presence across Google, including Search and Maps.
Google My Business has improved customer experience by providing reliable business information and displaying fast and accurate search results for your customers online.
Discover more about Google My Business and why you should claim your profile right away.
Get Found in Local Search Results
Do you want to improve your company’s ranking on search engines? Claiming a Google My Business can help you rank in local searches.
More than 80% of people search the web to find local information using keywords like “Coffee shop near me.” In this case, Google will use the customer’s cell phone GPS or a computer IP address to suggest the best options.
Keep in mind that it’s unnecessary to use the “near me” keyword for Google to work this way. The platform’s algorithm has been designed to recommend results according to the user’s intent and location. Consequently, when a business doesn’t have a GMB profile, it won’t show up in these types of search results, losing potential sales.
Become a Reliable Business
Clients are most likely to purchase from reliable and trustworthy businesses. For this reason, filling out and verifying your Google My Business profile is very important.
When confirming your account, you will choose and claim a short name and URL. Additionally, you shouldn’t let any incomplete information, so make sure to share or upload the following:
- Business’ Logo
- Business’ Description
- Contact Information
- Opening Hours
- Cover Photo
- Location and Product’s Photos
You can then create posts with new offers, blogs, products, and updated info. Posts significantly will help drive traffic to your website. Make sure to include an image for maximum results.
Get Instant Customer Interaction
When customers search for products and services, or your business’ name, the first thing they see is a Google My Business listing. You have to encourage users’ interaction by using call-to-action buttons on your profile.
This allows clients to call you or send a message directly from your listing, reducing the number of steps involved because it implies less scrolling and clicking. Besides, you’ll reduce the barriers between you and your potential clients, resulting in a better customer experience.
How to Claim My Google My Business Profile
Claiming a Google My Business listing is challenging and time-consuming, especially if you don’t have Digital Marketing expertise. Luckily for you, Financbase offers the service to quickly verify and claim your Google My Business profile.
With us, a Marketing Strategist will perform and validate the process, get full ownership of the listing, and regularly update you about the business’s performance. Buy now and get up to 5 times more views than ever before.
